Reception analysis seen from the multiple mediation model: some issues for the debat

Guilermo Orozco

Resumo


This paper is an application of the "Multiple Mediation" Model, as it has been developing by the author during the last 10 years. The model is used as a way to substantiate a reconceptualization of different aspects of the television reception process. As understood by Orozco, it is continually under construction, and emerges from analysis made by different thinkers. Its formulation has been and will continue to be the outcome of much reflexivity between existing theoretical and epistemological assumptions (within the Cultural Studies and Critical Audience Research traditions) and empirical, mostly qualitative, data.


Palavras-chave


Multiple Mediation. Television reception process. Televisioning. Social rules. Perception.

Texto completo:

PDF




 

Intexto | E-ISSN 1807-8583 | Facebook | Google Scholar 

Classificação Qualis: B1 - Comunicação, Informação, História, Letras/Linguística  | B2 - Psicologia | B3 - Ciência Política e Relações Internacionais, Arquitetura, Urbanismo e Design, Ciências Ambientais, Interdisciplinar | B4 - Sociologia. 

Programa de Pós-graduação em Comunicação | Universidade Federal do Rio Grande do Sul

Rua Ramiro Barcelos, 2705 sala 519 - Porto Alegre, RS, Brasil | E-mail: Intexto @ufrgs.br

 

 Membro Associação Brasileira de Editores Científicos 

 Signatária DORA (San Francisco Declaration on Research Assessment)