de Moura Engracia Giraldi, J., Oranges Cezarino, L., & Bulamah Spinelli, P. (2013). PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES. Revista Eletrônica De Administração, 11(3). Recuperado de https://www.seer.ufrgs.br/index.php/read/article/view/40652